Marketing
Marketing strategies and online store promotion
5 articles
kJlukOo
How to increase the average check in an online store: effective e-Commerce mechanics and tools
Increasing the average check is working with LTV (customer lifetime value) and sales efficiency. Instead of spending more budget on attracting new people (Customer Acquisition), marketing through these mechanics gets more revenue from current traffic.
Blondi
Upsells: when and what to offer, and why a manager should sometimes stop
How upsells and rigid scripts can ruin even a ready sale. I analyze from my own experience when a manager should offer more and when it's better to just listen to the customer.
Google Merchant Center and Meta Product Feeds: What They Are and How They Help You Sell
A modern online store is not just a website with products, shopping cart, and order checkout. To attract customers and increase sales, it's important to present your products where potential customers are looking for them: on Google, Facebook, and Instagram.
Євген Фостенко
How to Work Properly with Clients in Development
The client pays not for the number of hours or lines of code. He pays for the solved problem, a clear result, and confidence that the task will be completed.
Promoting goods on OLX: how to get more views and sales
Find out how to effectively promote goods on OLX: properly format listings, select keywords, take quality photos, test pricing, and use paid promotion tools to increase views and sales.
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